As the world and the internet continue to change, so do marketing trends. SEO (Search Engine Optimization) might be a term you’ve heard in some marketing courses for online business owners, or an acronym that infiltrates multiple conversations with your sales guy. Maybe you’re still clueless about it. Maybe you’re sort of familiar with it, but don’t know how to start doing it on your site. Either way, I’m here to shed some light on the facts for beginners. To start: here are six reasons why SEO for businesses and creatives really matters.
What is SEO?
If you’ve always wondered what SEO actually is, I’ll try to make it as simple as possible.
Search Engine Optimization (SEO) is the act of publishing your web content using various best practices to make people and search engines view it as helpful (and, y’know, “optimal”). The overall end-goal of SEO is to raise your position on search engine results pages (SERPs).
There are many different factors that go into successful SEO, most of which revolve around the content on your website and keywords associated with it. (But don’t even bother keyword stuffing. This isn’t 2010. *eyeroll*)
Just like any good online business structure, SEO is something that requires consistency and constant improvement. Keeping up with ever-changing SEO quirks, strategies and requirements can be a pain in the ass. But it can also be an exciting feat when you know it’ll ensure an increase in your web traffic and overall sales in the long run.
How Does SEO Help Business Marketing?
The main goal of utilizing SEO in marketing is to match your business with the people who search for the thing(s) it offers. SEO aims to make your website as appealing, relevant and helpful as possible to your target audience.
When you start to learn 1) how search engines work and 2) what large volumes of internet users are searching, you can target your product or service to a highly specific group of potential buyers. You can make your website (or social media page, YouTube channel, Etsy shop, etc.) one of the top sources of authority in your industry if SEO is done exceptionally well.
That’s SEO in layman’s terms. Now let’s look at some of the top ways SEO is beneficial—and why it matters to you as a seller or creator.
1. SEO Helps Your Website Lead the Sales Process
Statistics from the Search Engine Journal show that organic search results rank better than paid ads when good content helps solve the readers’ problem. The better a page ranks, the closer to the top of the results page it is.
Consumers are getting smarter when it comes to browsing and shopping online. Nobody likes being bombarded with paid ads when they’re simply looking for a legitimate answer or researching existing options for a specific product.
If you have quality, informative content throughout your site that targets the exact curiosities your ideal customer is typing into Google, you’re more likely to earn more clicks by showing up near the top of the page. More clicks mean more traffic to your website, which is what we all want.
Even if more site visits don’t instantly land you a magical increase in direct sales, it’s still a really good thing. Because the more people who read your blogs, watch your videos, browse your products or click through the images on your site, you’re still gaining traction in the overall customer experience:
- Awareness
- Interest
- Evaluation
- Intent
- Engagement
- Action (i.e. a purchase, sign up or personal connection)
To simplify it further:
A website with great content + healthy SEO = 24/7 opportunity to help lead people through the sales funnel. And technically, you don’t have to spend a dime to do so.
2. SEO is Low Cost
Compared to paid advertising (which is still rad, btw), on-page SEO is extremely cost-effective. Using SEO as a marketing tool results in higher ROI (Return On Investment) over long periods of time when you do it right. It’s a responsible practice to implement into your online activity as a business owner.
To show up on Google, SEO doesn’t require constant fees charged to your account caused by fluctuations in costs per ad. It doesn’t require any crazy expensive campaign setup or anxious dependency on the rise and fall of turbulent competition.
What you need in order to establish effective SEO online is professional knowledge, practice and patience. Even paying for expert SEO guidance and content creation often outweighs the cost of paid ads, as optimized web content is an asset your website will be able to hold for a long time.
3. SEO Works for Your Business Long-Term
Again, SEO content works for you if you do it right. The more you focus on building better content that aligns with both search engines and your readers, the better your search engine rankings can be.
Good SEO is a compounding advantage. It can take time to see results, but those results will actually last and potentially improve over time.
Search engines are constantly crawling the internet for the most reputable sources of information to give users.
Here are just a few ways SEO can build your business or online shop for the better:
- Book more appointments: Show up on Google, Yelp or Maps when people search for your service locally.
- Build trust: Answer important questions your audience is turning to the internet for, in the form of blog posts or free guides.
- Gain followers: Entertain and educate people so they want to see what you’ll offer next.
- Beat competitors: Have your product show up when people search for it.
- Spark change: Initiate fresh, insightful discussions on relevant issues to your niche.
- Influence and lead: Become a trusted go-to source of inspiration or knowledge on a topic you specialize in.
Here’s an example of how SEO can help your biz:
Let’s say you run a prenatal wellness company. One of the interesting products your company offers is an organic skincare line formulated specifically for pregnant women.
You hire an SEO writer to publish a blog series about the benefits of skincare routines and products for pregnant women. The writer knows how to effectively research SEO keywords and craft blog posts that will please the Google bots—but most importantly, reach the pregnant women who are searching for your particular type of skincare product.
The first few months after publishing these blogs, you could see a spike in visits to your website via these pages. This means women are seeing your brand show up on their Google search while typing in things like:
- how to care for my skin during pregnancy
- safest organic skincare for pregnant women
- best skin products to use while pregnant
- organic prenatal skincare
(Hint hint: These women would have never found your company if it weren’t for that series of SEO blogs you invested in.)
Within one year, you might see more sales of your prenatal skincare. You’ll probably also see returning customers if they’re happy with your product. The women who like your product will tell their female friends, who will search your brand online, which will improve the rank of your website even more.
Most importantly, these blog posts can be updated, expanded upon, and linked to other valuable sites over time, which continues to answer these same types on search queries—sometimes for 5 or more years. Without having to pay to keep showing up on Google.
4. Effective SEO Builds Trust and
Credibility with Your Audience
One of Google’s major indicators of good SEO is a quality rater referred to as “E-A-T”. This rating guideline stands for Expertise, Authoritativeness, Trustworthiness.
Gone are the days of keyword stuffing and lengthy cheat methods of tricking search engines. These days, Google and other search engines prioritize excellent content, trustworthy resources, and overall expertise displayed throughout websites. This is because the more a potential buyer trusts the information you’re giving them, the more likely they are to purchase from you.
And having good SEO lets more people see and trust your content.
5. You Can Adapt and Improve SEO Strategies As Your Business Grows
As mentioned, SEO is constantly changing. Just like with any other worthwhile marketing process, there is always more to learn and implement. The great thing about this is it gives your company a chance to grow and change with the market.
If you focus on sustaining valuable SEO for your business, you likely won’t find yourself stuck in old patterns that grow stale or irrelevant. You’ll be ahead of the game with constant knowledge to keep improving your presence online. You can update existing content, know how to streamline future content, and boost your reliability on SERPs.
6. SEO Helps You Get Found By People Who Need You
Most of all, SEO is quite possibly the most valuable marketing channel for businesses and creatives because it helps you get found by the people who need you. It sparks the connections you are looking for in order to offer your services online.
If you do not have SEO in place, you run the risk of throwing spaghetti at a wall: not knowing how, where or why to market your company. You need to know strategies such as these for holistic growth.
Both paid and unpaid marketing avenues are directed towards real people. These real people are looking for real solutions in their lives. They just happen to be using data-munching robot platforms like Google to look for them.
Whether it be a creative service, an exciting new product or an answer to someone’s burning questions, you might just have the exact thing your people are looking for. With Search Engine Optimization, it’s possible to stand out as the leading expert. When you SEO properly, you can provide your community with the best of the best. Then, they’ll be coming back for more.
Still Want to Learn More?
Hopefully, this clears up why SEO is such a valuable marketing decision. If you have any questions, reach out to me through email or Instagram. I’d love to nerd out with you and see if I can help.
128 thoughts on “SEO for Businesses and Creatives: Why it Matters”
Whats up! I simply would like to give a huge thumbs up for the great information you could have right here on this post. I shall be coming again to your weblog for more soon.
It’s best to take part in a contest for one of the best blogs on the web. I will advocate this site!
he blog was how do i say it… relevant, finally something that helped me. Thanks
I always was interested in this subject and stock still am, appreciate it for posting.
FitSpresso: What Is It? FitSpresso is a natural weight loss aid that targets the root cause of excess body fat.
Very wonderful information can be found on site.
I am continually invstigating online for tips that can help me. Thank you!
You could definitely see your enthusiasm in the paintings you write. The arena hopes for even more passionate writers such as you who are not afraid to mention how they believe. All the time follow your heart. “He never is alone that is accompanied with noble thoughts.” by Fletcher.
Valuable info. Lucky me I found your web site by accident, and I am shocked why this accident didn’t happened earlier! I bookmarked it.
FitSpresso is a weight loss supplement developed using clinically proven ingredients extracted from natural sources.
DentiCore is a dental and gum health formula, made with premium natural ingredients.
I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.
I was just looking for this info for a while. After six hours of continuous Googleing, finally I got it in your site. I wonder what is the lack of Google strategy that don’t rank this kind of informative websites in top of the list. Generally the top sites are full of garbage.
Hi! This post could not be written any better! Reading through this post reminds me of my old room mate! He always kept talking about this. I will forward this page to him. Fairly certain he will have a good read. Many thanks for sharing!
Hey there! Are you tired of those pesky pop-up ads and expensive subscriptions to watch quality adult movies or videos? Well, look no further! Our newly launched adult streaming website offers a paradise of premium quality porn videos for free, without any annoying interruptions. Experience the thrill of our exclusive collection in Full HD without breaking the bank. Don’t miss this opportunity to indulge in hassle-free top class adult entertainment. Visit our website now and explore our tempting selection.
Our Website: https://play.pornlovers.world
Enjoy!
I’m gone to inform my little brother, that he should also visit
this website on regular basis to get updated from most recent
news.
There is noticeably a bundle to know about this. I assume you made certain nice points in features also.
Can I just say what a relief to uncover somebody
that really knows what they are talking about online.
You actually understand how to bring a problem to light and make it important.
More and more people really need to read this and understand this
side of your story. I was surprised you are not more popular given that
you surely possess the gift.
Yes! Finally something about free instagram
followers.
If you wish for to increase your knowledge just keep visiting this web site and be updated
with the most recent gossip posted here.
What good conversationalists 🙂
What exactly would you like to say?
An interesting option
Sure. It was with me too. Let’s discuss this issue. Here or at PM.
This paragraph provides clear idea in support of
the new users of blogging, that genuinely how to do blogging.
I’m truly enjoying the design and layout of your
website. It’s a very easy on the eyes which makes it much more pleasant for
me to come here and visit more often. Did you hire out a developer to create your theme?
Excellent work!
73vv0q
I for all time emailed this webpage post page to all my contacts,
since if like to read it next my links will too.
Undeniably believe that which you stated. Your favorite justification appeared to be on the
web the simplest thing to be aware of. I say to you, I definitely get
irked while people consider worries that they plainly don’t
know about. You managed to hit the nail upon the
top as well as defined out the whole thing without having side-effects , people can take a signal.
Will probably be back to get more. Thanks
Hi there, I found your website via Google at the same time as looking for a similar matter, your website got here up,
it seems to be good. I have bookmarked it in my google bookmarks.
Hi there, just became aware of your weblog via Google, and located that it is really informative.
I’m going to be careful for brussels. I’ll appreciate for those who
continue this in future. Numerous folks will be
benefited out of your writing. Cheers!
whoah this weblog is great i love studying your posts.
Stay up the great work! You already know, a lot of persons are looking around for
this information, you could help them greatly.
Usually I don’t read post on blogs, however I would like to say that this write-up very pressured me to check out and do so!
Your writing style has been amazed me. Thanks, quite great post.
I think the admin of this web page is really working hard in support of his web
site, for the reason that here every material is quality based data.
free igt slots without downloads 100 percent free slots https://progressive-slots-machines.com/
free igt slots without downloads 100 percent free slots house of fun free online slots
super high limit slots diamond slots ruby slots casino login https://progressive-slots-machines.com/
super high limit slots diamond slots ruby slots casino login penny slots games free
video slots mirrorball slots aol slot lounge play free slots https://miamislots.net/
video slots mirrorball slots aol slot lounge play free slots vegas world free games online slots sign
www online slots bonus big fish casino free slots free casino
slot games with free coins https://play-slots-online-casino.com/
www online slots bonus big fish casino free slots free
casino slot games with free coins igt slots free
igt video slots free play card game slots free classic slots https://slots-123.com/
igt video slots free play card game slots free classic slots triple diamond slots free
play slots for free online no downloads slot lounge slots blaze
casino https://online-slots-for-you.com/
play slots for free online no downloads slot lounge slots blaze casino innovative slots
free online penny slots i want to play free slot
machines game internet slot https://multi-line-slots.net/
free online penny slots i want to play free slot machines
game internet slot sims play online
free slots/penny fish casino slots game my konami slots free chips https://allslots-casino-affiliate-program.com/
free slots/penny fish casino slots game my konami slots free chips house of fun bonus com
real money slots caesars free slots with bonus slots blaze casino https://online-slots-games.net/
real money slots caesars free slots with bonus slots
blaze casino best free slots real money
free 777 slots no download casino free slots big fish casino
online https://slots-junkie.com/
free 777 slots no download casino free slots big fish casino online casino slots games online
slotomania free slots no download game slot best us online slots https://mgislots.com/
slotomania free slots no download game slot best us online slots free penny slots igt
free online games casino casino games online that pay
real money free casino slot games https://onlinenetticasino.com/
free online games casino casino games online that pay real money free casino slot
games vegas world play online casino games facebook
casino online italia play for money casino online casino free bonus no deposit https://agencasinoonlineindo.com/
casino online italia play for money casino online casino free bonus no
deposit casino world free online poker
online casinos for real money united states online casino mobile casinos https://top-casino-games-online.com/
online casinos for real money united states online casino
mobile casinos online casino play for real money
gambling bonuses free online casinos that pay real money online gaming casino https://eurasiacasinolasvegas.com/
gambling bonuses free online casinos that pay real money online gaming casino online casino games with real money
win real money online casino top real money online casino online casino with free
signup bonus real money usa no deposit https://bonusonlinecasino24.com/
win real money online casino top real money online casino
online casino with free signup bonus real money usa no deposit casino online 2023
san manuel online casino online roulette real money which online casino can i win real money https://casino13online.com/
san manuel online casino online roulette real money which online casino can i win real money best casino online
online casino sites online online casino online casino with free signup bonus real money usa https://casinoonline121.com/
online casino sites online online casino online casino
with free signup bonus real money usa online casino free signup bonus no deposit required
real money casino games best casino reviews casino world free online games https://onlinemicrogamingcasino.net/
real money casino games best casino reviews casino world free online games top online casinos
online casino usa real money real online gambling free casinos bonus vegas casino online real money
casino online usa real money online casinos playing with real money best online casinos real
money usa online casino real money
buy a vpn router setting up a vpn free vpn no download https://ippowervpn.net/
buy a vpn router setting up a vpn free vpn no download tunnelbear vpn free
how to buy a vpn buy vpn online kim komando best vpn https://superfreevpn.net/
how to buy a vpn buy vpn online kim komando best vpn proton free vpn
norton vpn turbo vpn for pc buy vpn server https://shiva-vpn.com/
norton vpn turbo vpn for pc buy vpn server hotspot shield vpn
cloud vpn best vpn for schools best vpn for hulu https://rsvpnorthvalley.com/
cloud vpn best vpn for schools best vpn for hulu free vpn for phone
most popular vpn service best vpn trial buy vpn subscription https://freevpnconnection.com/
most popular vpn service best vpn trial buy vpn subscription best vpn for india
hola vpn free vpn unlimited vpn free online https://freehostingvpn.com/
hola vpn free vpn unlimited vpn free online best ree vpn
free vpn that works best vpn service for china turbo
vpn download https://imfreevpn.net/
free vpn that works best vpn service for china turbo vpn download best free vpn reddit 2022
best vpn for japan hotspot free vpn free vpn hotspot shield https://free-vpn-proxy.com/
best vpn for japan hotspot free vpn free vpn hotspot shield best vpn for apple
vpn stocks to buy buy vpn service best vpn router 2019 https://bordervpn.com/
vpn stocks to buy buy vpn service best vpn router 2019 vpn configuration windows free
hotspot free vpn best rated vpn surfshark vpn https://accountingvpn.com/
hotspot free vpn best rated vpn surfshark vpn free vpn for torrenting
hoxx vpn proxy vpn free ip address vpn best https://mypokervpn.com/
hoxx vpn proxy vpn free ip address vpn best buy cheap vpn
best buy vpn avast secureline vpn review vpn best value best free vpn reddit
best vpn services 2016 best vpn for ipad free browser vpn best vpn for linux
essays online to buy sat essay writing help online essay editing services https://customessaywritingserviceonline.com/
essays online to buy sat essay writing help online essay editing services us essay writing service
best essay for you i need help writing a descriptive essay can i get someone to write my essay https://cheapessaypapers.org/
best essay for you i need help writing a descriptive essay can i get someone
to write my essay college application essay help
buy essays cheap need someone to write my essay essay writers review https://servicessay.com/
buy essays cheap need someone to write my essay essay writers review college admissions essay help
my essay writer essay writing service canada essay writers wanted https://cheap-online-essay.com/
my essay writer essay writing service canada essay writers wanted best essay writing company
help write essay online essay writer online top rated essay
writing websites https://best-essay-shop.com/
help write essay online essay writer online top rated essay writing websites best college essay editing service
customer essay discount essay writing service psychology essay
writing services https://essay-writing-helper.com/
customer essay discount essay writing service
psychology essay writing services cheap custom essays
essay writers review cambridge essay service college essay writing service reviews essay homework help online
need help writing essay writing essay services custom essay writing where can i buy an essay
can somebody write my essay essay help who can write my
essay pay to write my essay
Good ranking of https://top-gambling-affiliate-programs.com/ casino and sports betting affiliate programs, Super affiliate programs only with us, review, rating
Great online game https://extrachilli-slot.com/ where you can make money, buy yourself a new phone or a car, close the mortgage on your apartment and only one month, quick to register and win.
Букмекерская контора 1xBet является очень популярных на рынке. 1xbet прямо Огромный выбор спортивных и киберспортивных событий, десятки открытых линий, высочайшие коэффициенты. Кроме того, БК имеет широкий функционал и одна из немногих дает возможность совершать ставки по уникальным промокодам. Используя промокоды, вы можете получить настоящие деньги, не внося абсолютно никаких средств. Это реально! Узнать последний промокод вы можете прямо сейчас, однако использовать его необходимо в соответствии с правилами и инструкциями, которые приведены ниже.
positive single dating website local singles near me free plenty of fish dating site
Respected casino online casino that pays. Prompt payouts, pay any way you want. Many different online games, slots. Huge selection of sports betting, online streaming, work all over the world. Click and win with us
Inimitable casino affiliate program. fast payments, work around the world. Fast tech support, help in setting up work. Join now
I’m really enjoying the theme/design of your web site.
Do you ever run into any browser compatibility problems?
A handful of my blog audience have complained about my blog not operating correctly in Explorer but looks great in Firefox.
Do you have any advice to help fix this issue?
No matter if some one searches for his required thing, therefore he/she wishes to be available
that in detail, thus that thing is maintained over here.
Hi! I could have sworn I’ve been to this site before but after browsing through
some of the post I realized it’s new to me. Anyhow, I’m definitely happy I found it and I’ll
be book-marking and checking back frequently!
Nice post, na-share ko na sa mga kaibigan ko.
Posting yang bagus, saya telah membagikannya dengan teman-teman saya.
Гарний пост, я поділився ним із друзями.
Nice post, na-share ko na sa mga kaibigan ko.
אני מאוד ממליץ על אתר הזה כנסו עכשיו ותהנו ממגוון רחב של בחורות ברמה מאוד גבוהה. רק באתר ישראל נייט לאדי https://romantik69.co.il/
My spouse and I stumbled over here from a different web page and thought I might as well check things
out. I like what I see so now i’m following you.
Look forward to looking over your web page for a second time.
fantastic points altogether, you just gained a logo new reader.
What might you suggest about your submit that you simply made some days ago?
Any certain?